A Chat with Justina Tartilaite, CEO at Adsum

19 May 2023

Adsum’s Co-Founder and CEO Justina Tartilaite recently sat down with TechRound to discuss the history of our growing fintech and the journey so far.

Adsum is often the very first fintech that companies meet in their corporate life – as new companies are often in a tax reclaim position before they make revenues. We pioneer innovation for tax-based financing, and Adsum is the smart choice for fast-growing businesses.

Our technology identifies the value of the tax credit you’re owed – maximising the amount you can claim, and delivering it to your bank account within 24 hours.

How did you come up with the idea for the company?

It was my co-founder Freddie Digby who had this idea first! We met whilst studying and discussed the opportunities that open banking created. The UK is at the forefront of innovation and we figured that with making tax digital we can automate taxes and advance funds upfront – a no brainer for any company.

Ultimately, Adsum was created to make running a successful company easier, and to give companies and the CEO/CFO’s who run it a competitive edge by giving them extra funds which can be invested in growth.

How has the company evolved over the last couple of years?

We’ve outgrown our offices twice! Adsum was founded just as the COVID pandemic was starting, so our co-founders Benjamin Rodgers (CTO) and Freddie Digby (CCO) ended up working in my basement and pinning up pictures of Jeff Bezos (who notoriously started Amazon from an unheated garage) in order to keep their spirits high.

What can we hope to see from Adsum in the future?

You’ll see us cementing our position as a category-defining fintech in tax-based financing. We want to make the user-journey even better and offer more products.